Social Media Newbies: What to Say?

So you have a Facebook page set-up for your business, or a blog on your new website – but now what? What do you say?

Some people would answer that with this: say anything. For getting started, that might not be bad advice. If you’re new to social media, you’ll learn fastest by doing. Trying things, working it out. Saying something – anything – is better than saying nothing. An empty blog or a Facebook page that hasn’t been updated in six months makes you look like you either don’t care, or you’re out of business.

But the advice to ‘say anything’ gets a lot better if you add one word: say anything RELEVANT. Relevant to your customers, relevant to your business, relevant to your industry. Look around your topic and you’ll find it’s not hard to come up with ideas that your customers will find interesting. Social media doesn’t work if you only talk about you, your products, your specials, your contests. Sure, these things can all be part of the conversation you want to have, but diversity as in most things, is better. So think about things that are relevant to your customers, that are related to you.

Expand What You Talk About

For example, if you are a jeweler, jewelry isn’t the only think you can talk about. Talk about holidays (great for gift-giving), trends in fashion, seasonal accessorizing, the interesting origins of precious materials, symbols of wealth or affection from different cultures or history.

Think about the things that are behind your business. The knowledge you have, and how seasons, trends, and time affect your industry. Often just by thinking of the conversations you have around your business, you can generate good ideas for social media.

A Journalism Trick for Finding Ideas

But if you’re really looking for help to generate ideas, try this journalist trick. An easy source of story ideas for journalists is the calendar of holidays and celebrations. Every month is associated with different causes and industries, most days even are connected with specific themes or groups or causes.

Here is a nice calendar of topic ideas put together for store marketing, that you can use for ideas no matter what you’re industry.



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