A great local SEO ranking can be a huge win for your business. Twenty percent of all business and product searches are local and on mobile that number rises to over 90%.
Local SEO is Different
Local and smaller businesses need a different sort of SEO campaign – a program designed just for local power. Local markets can be hyper-competitive with several companies competing for top rank position. To win that top position can mean customers – studies show that many people assume that the company in top position is the leader, or better than the other companies.
1. Best Search Terms
Many companies select the wrong keywords – or choose only a small set of keywords to win, and so miss out on massive traffic. Selecting the best keyphrases to rank for is crucial to search marketing success. I will identify the best search terms for your business to build its SEO campaign around.
Deliverable 1: A list of the best search phrases in your area with groups of phrases and an explanation for the selection.
2. Local Search Rank Report
To know where you are in search, you need a simple clear report that shows the search phrases, and your numerical position. Are you first when someone searches a certain term? Fifth? Or fifteenth – on Google’s second page? This report will show it, clearly and simply, for a large set of keyphrases. The report clearly shows where you rank currently on Google, Bing, and Yahoo, as well as other important listings like Google Places.
Deliverable 2: I provide a report that shows you where you are ranking for the best terms.
3. SEO Site Analysis
I check your website for dozens of crucial factors that affect your search rank, focusing on the most important signals that Google emphasizes. I check such factors as keyword selection, keyword location and frequency, company address format and location, map links, site and graphic tags, errors and problems, file types, page load times, etc.
Deliverable 3: A 3-5 page document that explains the major issues with your site that are influencing your site rank, with clear recommendations for improvement.
4. Local Listing Tracking
Local listings help to build your local search rank. With the help of powerful software, I will scan through a long list of common directories to see where you are listed – and where you should be listed. Most companies are listed in only a small number of directories. But there are dozens or even hundreds available in most industries. These listings give you another way to be found – and they boost your SEO power. If you know the ones to use.
Deliverable 4: I create a list of directories showing where you are listed, and which ones are most important.
5. Competitor Listing Tracking
I will also find competitor citations to show you where your competitors are listed, where they are listed, and where they are not. I will identify the “good” citations – the ones that will give you the biggest boost to your SEO rank.
Deliverable 5: A report showing where your competitors are listed.
6. Search Rank Changes
Based on the SEO site analysis, the ideal keyword set, the local citation and competitive information, I make SEO changes to your website, beef up your local citations, and tie in your social media listings to create a powerful boost to your local SEO ranking.
Deliverable 6: Strategic changes to your website and social media. Added local citations.
7. Tracking and Follow-up
When the project is done, I don’t leave you. I create 2 additional reports – one a month following, and a second 3 months after the launch of the SEO changes. These reports will show the search rank gained over the period that follows. This change is often dramatic.
Deliverable 7: SEO reports showing search rank changes.
Contact me to talk about driving local search traffic and making the phone ring like never before.