Power Promotion on LinkedIn
You’re great at running teams.
You’ve build a strong business with your entrepreneurial insight.
You could sell bicycles to buffaloes.
But when it comes to writing about yourself – or networking through technology… things don’t go quite so well.
And that’s too bad.
Because LinkedIn is a hugely powerful tool for creating meaningful B2B business connections, raising your industry profile, and making awesome connections. With 225 million users, it is the world’s largest networking group for skilled and senior professionals.
How to Succeed With LinkedIn
To make LinkedIn work for you, you need to be able to do three things well:
- Write about yourself (and create a smooth online brand image)
- Write about your industry (and show your involvement)
- Use the tools to their full benefit
If any (or all) of these seem daunting. I can show you how – or create the content and image you need for you.
“The” Big LinkedIn Mistake!
The most common mistake with LinkedIn is the simplest one. People think that targeting businesses by sending them sales messages is how it works. “Hi, I sell this – you probably need it – let’s talk.”
Is that how it works?
Instead, think of LinkedIn as a computer-facilitated cocktail party or after-golf event.
And apply this simple rule: to be interesting you have to first be interested – in others.
Establishing a Connecting with Prospects
To connect with others, your goal is to break the ice, not flood them with info from out of the blue. Don’t ever flood people with information about you. Instead, try to establish a meaningful connection.
Step 1. Connect With Tact
For example, compare the idea of someone sending you a long list of what they do (without even addressing you by name) versus a note that says only this:
“Hi Rob, I just read this really interesting article from your industry. I think you’ll find it interesting. Cheers, Dave”
“Hi Rob, we were at the same conference last month. What was your take on it? For me, my favorite session was ______. What an awesome message she has.”
“Hi Rob – When did you _____? I did that years ago, it was one of my favorite trips ever.”
Step 2. Follow with a Meaningful Purpose (to them)
A SECOND email could look like this:
“Have you ever had a problem with ____? I know that a lot of people in your industry do.”
“I help companies to _____. I’ve worked in your industry and know the landscape. Would love to have a short chat sometime and see if there are ways we could work together.”
But before you do that, you need to build up your profile so that when someone truly interested in your work does check you out, you shine.
What Else Makes LinkedIn Work?
And that’s just one part of using LinkedIn effectively. To make the most of the massive database of potential contacts and customers, I can also show you how to:
- Build a Profile with Strong Brand Appeal
- Promote Your Brand in Targeted Groups
- User Your LinkedIn Status to Make Connections
- Gain Better Endorsements
- Develop Exposure Through PR
- Use LinkedIn Product and Service Pages
- Segment Your Connections for Better Targeting
Get LinkedIn Working for You!
Interested in using LinkedIn to generate connections and create targeted leads?
But don’t have the time (or patience) to do it all yourself? Talk to me about raising your LinkedIn profile. You’ll be glad you did. The rewards are there.