Gift basket companies operate in a highly contested marketplace. Winning top search ranks is crucial to getting more customers including local customers as well as those from far away seeking to send a basket or gift in another town.
Complete SEO and Site Change Program
For Goody Baskets, I created a search optimization plan (SEO), wrote new product descriptions and site content, and led the development of a new site. Having the opportunity to plan and create a new website incorporating a full SEO and merchandizing strategy is an ideal situation for increasing sales.
The results of this three-prong change were dramatic:
– Within weeks the company was getting more customers through the web.
– The new website had a clear structure and labels making it convenient for staff and for customers to identify products online customers called them about.
– A year later Goody Baskets was doing as much online business in a single day, as they had been doing previously in a month – a 30 times increase in online orders.