10 Golden Rules of Site Planning

As a writer and senior marketer at various companies I’ve developed my own rules – some of which are unique – for helping to make sure that every website I am involved in is easy to use, clear as can be, and user- and search engine-friendly. When Planning Projects, here are some of the rules I follow: Understand the business before you start to plan the site. Organize the site...
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3 Useful, Cool Domain Tools

Good domains are getting harder to find. These 3 simple tools – all on one site – can help. Most domain sites have good search tools that can speed up searching related names or across domain extensions. Some have tools to help generate new ideas. But Domain Hole has 3 clever tools for domain name searching each with a unique function, two of them quite unique. NameSpinner is...
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Atlantic Internet Marketing Conference

It’s amazing what’s available in the university education system today. At Ole Miss you can actually take a course in Zombies. You can also study Tree Climbing at Cornell – or take a course in Maple Syrup at Alfred University. And at Georgetown you can take a course on the Philosophy of Star Trek. But Try to Find a Digital Marketing Program! What’s even more amazing is...
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SEO in 2013: 10 Things Google Likes

Google gets smarter all the time. You need to get smarter with it. If you want to know how to ensure that your SEO works – and your search rank survives Google updates –start by thinking about what Google likes and why, and go from there. SEO’s Need to Know What Google Wants Google’s first priority is to put up the very best possible search results for people looking to find things. Why?...
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Content Org. & SEO (Government)

A very diverse government department with many consumer and industry touch points, I was hired to plan the content organization of their new website around user and search goals. For most SEO and content organization jobs a key goal is to maximize targeted traffic while maintaining strong content clarity. Here the core goals were slightly different: a) to ensure that the site was organized in a...
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SEO

Search Engine Optimization (SEO) is consistently identified as the highest-ROI online promotion method available to companies today. Google is by far the biggest player in search with two of every three web searches in North America taking place on Google. (In some countries – the UK for example – the percentage of searches taking place on Google is as high as 90%.) The search giant...
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Umbrella Rides The Wind

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Hip Young Woman

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