‘Lucky’ Super 8 Hotel Case Study

In Japan, the word shi means both “four” and “death”, which makes the number 4 unlucky. But the word faat means both “8” and “prosper”, so is a lucky number. Certainly the number 8 has worked out well for Super 8 Hotels, the world’s largest budget hotel chain. (The origin of the name is actually the original price of a room, which in 1974 was...
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SEO Case Study: A Costly Error

CASE STUDY: High Profile Site Loses Traffic After Launch SunGard is one of the world’s leading hosting and IT companies with 75,000 customers in 70 countries and hosting server farms around the world. During a migration to a new website, SunGard witnessed a huge “mysterious” drop in website traffic. Examining the problem I found that the source was a common simple error in how pages...
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10 Golden Rules of Site Planning

As a writer and senior marketer at various companies I’ve developed my own rules – some of which are unique – for helping to make sure that every website I am involved in is easy to use, clear as can be, and user- and search engine-friendly. When Planning Projects, here are some of the rules I follow: Understand the business before you start to plan the site. Organize the site...
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Social Media Newbies: What to Say?

So you have a Facebook page set-up for your business, or a blog on your new website – but now what? What do you say? Some people would answer that with this: say anything. For getting started, that might not be bad advice. If you’re new to social media, you’ll learn fastest by doing. Trying things, working it out. Saying something – anything – is better than saying...
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