Atlantic Internet Marketing Conference

It’s amazing what’s available in the university education system today. At Ole Miss you can actually take a course in Zombies. You can also study Tree Climbing at Cornell – or take a course in Maple Syrup at Alfred University. And at Georgetown you can take a course on the Philosophy of Star Trek. But Try to Find a Digital Marketing Program! What’s even more amazing is...
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SEO a ‘Fit’ for this Ecommerce Site

SEO Strategy and Extensive Copy Editing SureFit, an online leader in furniture slipcovers, featured on Amazon.com and other major websites, wanted to improve visits and conversions to their large catalog website at SureFit.com. Through strategic analysis of the online space, and keyword research I selected the most important and profitable keywords. I also identified ideal target pages for...
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Modular Site Creation: Six Sites in One

A Budget Challenge A management company for six senior’s and nursing homes asked me to review a plan submitted by a web vendor to build six different websites, one for each home. The proposed budget for this plan was over three times what the company had anticipated, and they wanted me to find ways to reduce the cost. A New Plan, A Great Outcome After consulting with the management company...
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SEO for a Furniture Retail Chain

A major home furnishings retailer, the company’s website and catalogue was almost invisible to search engines. I identified some technical issues with the website that were blocking search performance, and optimized the site which quickly responded with higher rank performance and an increase in visitation.
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Tourism Industry Association Website

I created the organization and SEO plan for this website, and worked with the designer on developing a strong brand with clear messaging. One of the challenges for many associations is creating awareness of their programs. A major goal for the site was to ensure that it is easy for the membership it serves to quickly see all the tourism association offers including training, certification...
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Content Org. & SEO (Government)

A very diverse government department with many consumer and industry touch points, I was hired to plan the content organization of their new website around user and search goals. For most SEO and content organization jobs a key goal is to maximize targeted traffic while maintaining strong content clarity. Here the core goals were slightly different: a) to ensure that the site was organized in a...
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The Life Inside Your Phone

You’ve probably never heard of Philadelphia-based InterDigital. But I guarantee you’ve relied on them. The company sits at the table with the major mobile phone (Samsung, Nokia, Sony, Motorola, etc.) and wireless transmission device manufacturers as the holder of a huge number of patents crucial for wireless connectivity, transmission and data architecture. I was hired by...
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Send me your web address and contact info and I’ll give you a free rank report showing where you rank for some of the most desirable keywords.

It’s free – just for stopping by!

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