SEO of a Provincial Tourism Website

Mission-Critical Organic SEO Tourism is a massive industry in Nova Scotia. NovaScotia.com is its portal to the world and the center of that industry with hundreds of charts, maps, videos, photos, contests and interactive features, and thousands of tourism business listings. I was selected to lead a team in the complete search optimization of the website to attract organic search traffic. Project...
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SEO a ‘Fit’ for this Ecommerce Site

SEO Strategy and Extensive Copy Editing SureFit, an online leader in furniture slipcovers, featured on Amazon.com and other major websites, wanted to improve visits and conversions to their large catalog website at SureFit.com. Through strategic analysis of the online space, and keyword research I selected the most important and profitable keywords. I also identified ideal target pages for...
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Modular Site Creation: Six Sites in One

A Budget Challenge A management company for six senior’s and nursing homes asked me to review a plan submitted by a web vendor to build six different websites, one for each home. The proposed budget for this plan was over three times what the company had anticipated, and they wanted me to find ways to reduce the cost. A New Plan, A Great Outcome After consulting with the management company...
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How to Rock Google in 2013

Did you know that a good tree planter can plant up to 3,000 trees in a single day?  I know this because one summer when I was in college I planted trees to make money. It’s backbreaking work. Tree planters don’t carefully plant trees one at a time, they carry buckets of saplings on their bodies, and with a long sharp spade in one hand stab the ground, bend and use the other hand to shove a tree...
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SEO for a Furniture Retail Chain

A major home furnishings retailer, the company’s website and catalogue was almost invisible to search engines. I identified some technical issues with the website that were blocking search performance, and optimized the site which quickly responded with higher rank performance and an increase in visitation.
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Tourism Industry Association Website

I created the organization and SEO plan for this website, and worked with the designer on developing a strong brand with clear messaging. One of the challenges for many associations is creating awareness of their programs. A major goal for the site was to ensure that it is easy for the membership it serves to quickly see all the tourism association offers including training, certification...
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Send me your web address and contact info and I’ll give you a free rank report showing where you rank for some of the most desirable keywords.

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