It’s amazing what’s available in the university education system today.
At Ole Miss you can actually take a course in Zombies. You can also study Tree Climbing at Cornell – or take a course in Maple Syrup at Alfred University.
And at Georgetown you can take a course on the Philosophy of Star Trek.
But Try to Find a Digital Marketing Program!
What’s even more amazing is with all of these unusual course choices, there are very few universities with digital marketing programs.
Almost everyone I know in the industry, is self-taught. Digital marketing evolves so quickly, just living it, doing it, and talking to colleagues is how people learn. (Two University Deans I have spoken to say it’s just too difficulty to keep up.)
Founder of the Atlantic Internet Marketing Conference
This is why I conceived and then co-produced this major annual conference in 2007. The AIM (Atlantic Internet Marketing) Conference is Atlantic Canada’s major Internet marketing event and brings together the digital marketing community from the entire region for two days of talks and networking. The conference has featured top-tier speakers and industry players including Gary Vanderchuk, Julien Smith, Collin Douma, as well as representatives from Amazon, Google, Yahoo!, Travelocity, Facebook, and others.
The conference was a very satisfying project – also helping me to network and learn from industry leaders in search marketing, social media, tourism marketing and in other areas. As founding producer it also afforded me great opportunities to meet exceptionally skilled and talented specialists, who have enriched my understanding of this industry and how to make it work for my clients.