A Budget Challenge
A management company for six senior’s and nursing homes asked me to review a plan submitted by a web vendor to build six different websites, one for each home. The proposed budget for this plan was over three times what the company had anticipated, and they wanted me to find ways to reduce the cost.
A New Plan, A Great Outcome
After consulting with the management company executive I found they were under the impression that six sites were necessary for search marketing and so different managers could access different parts of the site. I showed them an alternative way to create the site and led the creation of large umbrella site with six sections. Each section is visually distinct, has distinct social media integration, and strong, focused search engine optimization.
The project was completed within their proposed budget and won praise from all stakeholders including executive, management, staff, and patient families.